Western Mercantile

The Western Folklife Center is seeking vendors of western-themed products to join us in our first-ever Western Mercantile at the National Cowboy Poetry Gathering to be held January 27-30, 2016, during the week of the Gathering. The prestige of the Gathering attracts a very selective and motivated audience of over 6,000 enthusiasts of western art and culture, so this will be a great opportunity for you to showcase and sell your merchandise.

Our vision is to create a vendor market representing the best of the best—authentic, high-quality merchandise of the cowboy/buckaroo/western artist genre. This year, we are limiting the number of booths to thirty (30) to create the very best setting we can. The dates and hours of operation of the Western Mercantile are listed below. it will be set up in the new conference center building located on the campus of the Elko Convention Center.

Nancie Carlson has been hired to coordinate and manage the Western Mercantile. Nancie comes to us with many years of retail experience, in addition to having been one of our consultants and buyers for the Western Folklife Center Gift Shop during the National Cowboy Poetry Gathering in past years. Nancie has also been involved in coordinating and working several western art and gear shows, and owned a premier Western & English Saddlery in Northern California.

If you are interested in applying to be a vendor at the Western Mercantile, Click here for a downloadable application form (in PDF format). To be considered, please send the application by December 1, 2015, to:

Nancie Carlson
PO Box 364
Browns Valley CA 95918
or email to: This email address is being protected from spambots. You need JavaScript enabled to view it.

For more  information, please email This email address is being protected from spambots. You need JavaScript enabled to view it.
or  call 530-749-8225 (until December 1, 2015),
then 707-292-8225 (after December 1).

Join us in this new adventure and help the Western Mercantile set the highest standard for excellence!